Stainless Steel Producer

One of the world’s largest producer of stainless steel long products streamlines customer lifecycle management with Fristine Infotech.

The organization is one of the largest manufacturers and exporters of stainless steel long products in the world. It has operations across 90 countries with a turnover of more than USD 1 billion. The company’s ever growing client portfolio boasts more than 1000 customer organizations across multiple product categories.

The company’s SAP ERP system handled the customer information throughout the stages of the customer’s lifecycle, which was difficult due to the system‘s limited capabilities. With a best-in-class solution, they wished to achieve the following objectives:

• Improved visibility into the sales funnel

• Improved visibility and efficiency into customer lifecycle

• Sophisticated data analytics for faster decision making

• Identifying cross-sell and up-sell business opportunities

Better collaboration among customer facing teams

SAP ERP being an all encompassing tool helped set up an easy stream of information flow through the organizations departments. Although, the team required a sophisticated tool to enhance the customer and lead data collected and processed at the organization. Some of the major challenges faced by them were:

• Lack of visibility into sales and marketing channel performance

• Inability to manage prospects, inquiries and track the information in SAP

• Inefficient processing of lead and customer data

• Lack of visibility into customer information and opportunities

• Longer cycle-times due to manual efforts required to pull customer and prospect data analytics

Fristine Infotech helped the company in curating the perfect solution. The company opted for Zoho’s CRM Plus to be integrated into their current SAP ERP solution for end-to-end sales and customer lifecycle management. The team at Fristine Infotech was able to provide a solution for an easy transformation and a smooth integration between SAP and Zoho CRM Plus to the client. The project is set to onboard the organization’s employees onto the software solution, assign licenses, and match the company workflow to that of the solutions and ensure a streamlined process.

The team at Fristine Infotech also ensured that the software and custom integration solution built to overcome their challenges helped the client stay ahead of the game. Fristine Infotech‘s is set to be with the client at every step of the way throughout the project, which ensures that the users’ transformation is comfortable. All of the concerns, queries, and suggestions shared by the client were not only taken into consideration, but also promptly responded to. This helped the client believe in Fristine Infotech’s team members and their capabilities.

Some of the key business impacts to be achieved post implementation:

• Visibility into sales and marketing channel performance with insights from Zoho CRM Plus

• Improved employee efficiency with Zoho CRM Plus complex workflow automation mechanism

• Integrated SAP ERP and Zoho CRM Plus for better insight into region-wise and product-wise company performance 

• Zoho CRM Plus’s aesthetic and easy-to-read analytical capabilities to identify and leverage cross-sell and up-sell business opportunities

• Understanding product, channel, and sales performance to optimize resource allocation and improve ROI

• Exhaustive user-training for super-user and member licenses as well as different internal stakeholders for better ROI

One of the largest worldwide manufacturers of stainless steel long products was facing limitations in perusing customer data and managing marketing channel performance using their SAP ERP solution. Fristine Infotech understood the challenges and suggested Zoho CRM Plus as their solution. It would help save time and provide a thorough understanding of their customer’s needs. The team at Fristine Infotech designed an automated and streamlined data processing workflow using the custom integration between SAP ERP and Zoho CRM Plus that would help them fulfill their customer’s requirements as well as identify potential business opportunities. Furthermore, the company was able to receive detailed and easy to comprehend insight saving their employees’ valuable time. Needless to say, Fristine Infotech also ensured inclusion of an exhaustive training workshop to the users to deliver a responsive and highly productive team to the client.

Fristine Infotech Pvt Ltd is a Zoho Authorised Partner across major cities in India, delivering Consultation, Implementation and On-Going support to Zoho Clients. Our core competency is our approach, which is around addressing customer problem, by mapping it against the best available application. This also includes doing customisation to suit your unique industry requirements. In the past we have helped over 200 Companies with their Zoho Requirements and our expertise is seen in the way we deliver, the process we follow to give a great experience right from Discovery to On-Going Support, our efforts are always directed towards getting maximum return from your Zoho Investment and driving Sales, Service, Marketing & Operational efficiency in your organization. Drop us an email on admin@fristinetech.com or visit our website on www.Fristinetech.com to find solution for your Industrial Business.